Chrysler has launched a new promotion aimed at encouraging more test drives of the 16 all-new and significantly-refreshed 2011 models launched last year. The event will include all Chrysler brands and will involve 1,965 participating dealers.
The event will allow select Chrysler, Jeep, Dodge and Ram Truck owners and dealership customers to receive a $25 gift card simply by visiting a local dealership and completing a test drive. Some customers will even have a chance to win a new 2011 vehicle valued up to $30,000.
“This special Premiere Event allows us to showcase our all-new and significantly-refreshed 2011 model year lineup,” said Fred Diaz, President and CEO – Ram Truck Brand and Lead Executive for U.S. Sales. “This is a golden opportunity for our customers to experience any model in our new product lineup, earn a $25 gift card doing so, and even have the chance to win a new 2011 Chrysler Group vehicle.”
The Premiere Event is publicized by utilizing a unique mixture of traditional direct mail, e-mail blasts, dealership website banners, product videos, and personalized websites to get consumers into showrooms.
Read more: http://www.chryslerinthenews.com/chryslers-premiere-event-debuts-today/#more-616
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