The 2012 New York Auto Show had many excellent vehicles, but the Chrysler SRT Viper stole the show. Chrysler announced the comeback of the legendary car to the show while showing off its new design, upgraded style and performance. With each Viper being built by hand in Detroit, many are excited to see the new design roll out to the streets.
The 2013 Viper, introduced at the New York Auto Show this week, is the fifth generation of the iconic two-seater, which first went on sale as the Dodge Viper in 1992. More important, it's the first Viper since Chrysler shut down production of the sports car in 2010. At that time, the company was emerging from bankruptcy protection and needed to focus on improving high volume, bread-and-butter products like the Sebring sedan and Jeep Grand Cherokee.
Ralph Gilles, the president and CEO of Chrysler's Street and Racing Technology team -- or SRT -- said uncertainty about the Viper's future was "gut-wrenching." The company decided to revive the Viper as its fortunes changed and sales rose. Chrysler earned $183 million last year, its first annual profit since 1997.
"The launch of the 2013 Viper proves that we simply would not let the performance icon of the Chrysler Group die," Gilles said.
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