Chrysler Will Be Making 95 Stops Around The Country With Its “Traveling Showroom.” It will take 19 weeks to complete the tour.
The tour was specifically developed so that Chrysler group employees, suppliers, and partners, can get up-close to the all-new and significantly refreshed lineup of 2011 models.
Each of the stops will be a fun-filled, one-day event that will include vehicle demonstrations, complimentary food and beverages, prizes and event souvenirs. Further adding to the excitement, the tour also includes a photo opportunity with Kurt Busch’s No. 22 NASCAR Dodge Charger.
Among the models featured will be loved and proven family haulers, such as the Chrysler Town & Country minivan and all-new Dodge Durango three-row SUV. Other models featured on this tour are the Chrysler 200 sedan, the star of the innovative “Imported from Detroit” Super Bowl television commercial, and the all-new Chrysler 300 premium sedan, with its award-winning iconic rear-wheel-drive proportions. The new 2012 Fiat 500 is also on this tour.
“This is a terrific way to discover everything you want to know about our 2011 models without leaving work and in a no-pressure environment,” said Reid Bigland, President and CEO of the Dodge Car Brand and Head of U.S. Sales. “After employees examine our new 2011 models in this unique mobile showroom experience, they can visit their local dealers to purchase or lease their favorite vehicle.”
Read more: http://www.chryslerinthenews.com/chrysler-dispatches-mobile-showrooms-on-19-week-trek/#more-775
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